December 7, 2018
In today’s fast-paced, ever-advancing world, how do businesses maintain the interest of their customers, while also growing their base? One of the most effective ways is gamification. Gamification is the process of applying elements that are typically found in game playing to your business. Think point scoring, loyalty rewards, competitions, etc. Basically what gamification does, is it adds value to what the business offers, while encouraging engagement and loyalty. In the case of online casinos, gamification is a natural fit, as game playing is already built into their DNA. Moreover, as competition is incredibly tough in this industry, player retention is extremely important: online casino gamification is an effective way to achieve just that…let’s take a closer look!
The rapid advancement of technology, and the introduction of devices like smartphones and tablets, have made online gambling even more accessible and convenient. As a result there are now literally hundreds of online casinos out there, which means players have loads more choices. To lure a potential player in, the casinos offer welcome bonus offers, but it’s keeping them interested that’s key. Online casino gamification helps to create a more immersive gaming experience for the player – one that will keep them coming back for more. From rewards and points to status levels, promos and more, online casinos use positive feedback to increase the players’ motivation to play at a particular casino. In other words, players are motivated when they feel they are being valued, and when they are getting better at something.
Gamification is a process that rewards players for completing a goal. Basically, the customers are given targets they have to meet within a certain period, which encourages them to keep playing at times when they normally wouldn’t be. This could include leaderboard promotions, which are a fantastic gamification incentive that instils in players a constant need to monitor their position – in other words, where and how they are ranking. By encouraging players to return and play in order to better their position and win rewards, online casinos have made excellent use of tournaments and exclusive promos.
Player retention is the chief goal of online casino gamification, so no wonder they’ve embraced the idea of loyalty clubs and rewards. These programmes reward players with points every time they play a game. However, gamification takes it to a whole new level, as players are now part of a community and the more points accumulated, the higher up the loyalty tiers they’ll move and the better the benefits will be. Simply put, the loyalty programme is more than just a points system, it’s a way of scoring higher status, as well as more rewards like free cash back, casino credits, special bonuses and more.
From extending the lifetime of a player and increasing their value to achieving stronger brand recognition and a higher return of investment, online casino gamification has numerous positive effects. The essential ingredient to the success of gamification is maintaining the interest of the player, so that he/she keeps coming back for more. This is achieved through making the player feel valued, giving them incentives to come back, and of course, rewarding them. In addition, the online casino must deliver when it comes to customer service, while delivering a high-quality product. Online casino gamification has proven to be very successful. Plus, it’s highly adaptable, which means no matter what new methods of interacting with the world are developed, it will be able to evolve with the technology.