Software Developer Playtech Online Casinos Acquire Responsible Gaming Platform BetBuddy

Reinforced Responsible Gaming

Renowned online casino software developer Playtech has strengthened its responsible gambling principle since purchasing the ‘behavioural identification and modification platform’, BetBuddy. Reinforcing their responsible gambling ethics to the player. The acquisition of BetBuddy by Playtech will reassure UK players they’re engaged in a safe and secure environment. Analytics and insights used by BetBuddy build information on the player and deliver it back to the gamer and operator to provide both with innovative interventions such as personalizing the marketing strategies.


Combining Game Selection and Safety

Playtech is synonymous with online casino and provides avid fans with copious table games like roulette, blackjack, poker and live casino games. Traditionally, online casino slot fans flock to Playtech material purposefully for its exceptional graphics and animations. The software developing company has already established itself as a safe and secure environment for its players to engage with. As holders of a licence from the Gambling Commission, it has always showcased itself as a supporter for fair and responsible online casino use.

Determining Distressing Behaviour

Before the undisclosed fee purchase was set in stone, Playtech performed a trial run using BetBuddy’s analytical software. The game developing company utilised BetBuddy’s algorithms to determine any players who were displaying ‘at-risk’ behaviour. This pioneering software will become a permanent fixture within Playtech’s own IMS system which will ensure the protection of the company and most importantly, the player at online and mobile casinos.

Tried and Tested

Regulatory Affairs and Compliance Head for Playtech, Ian Ince acknowledged BetBuddy as leading the way in this field and said, “The strength of the product and the knowledge and experience that the team brings is unparalleled and we are delighted to have completed this acquisition and to welcome them to the Playtech family.” BetBuddy has already showcased its reliability by collaborating with North America’s largest Government run gaming organisation, Ontario Lottery and Gaming Corporation (OLG). This case study presented OLG with vital information that facilitated the organisation in better understanding their customers.

Safe and Secure environment

Playtech’s investment in BetBuddy allows for a further sense of security for UK players. Online casino users can now, more than ever, can rest assured that their personal details are safe. Combined with this, they are confident they’re engaging in gambling that is 100% above board.