New casinos are showing up online at a rapid rate. It is estimated today that around 10 new casinos are launched online every day, with an average of 30% closing their doors in no less than 12 months. To prevent our users joining a pop-up casino, that is one that will appear then ghost shortly after you register, we are extremely picky in our online casino selection process.
Many casino comparison sites these days will list just about any new casino they can find. Our online casino selection process is a little different to this. We care about our users and want to keep them at a casino they love. To do this we look at a number of things before listing any given online casino.
Firstly, the brand. Many new casinos will appear out of thin air with absolutely no mention of their launch being prior. Let’s say a new casino just launched called CasinoRedFish. Firstly, what a total random name right?… Almost anyone could purchase a random name like this for the small price of £5/yr at any domain registrar. So, often we will do a domain search first. If we can see that the website name is good and has been purchased for a high price, we know they mean business. Or at least, they pass the first stage. As for a mention prior to launch, we would at least expect to find a press release which is a news publication carried out by nearly any new business.
The next stage is the fun part. We will sign up and test their casino by making a number of deposits and testing their services. The main thing we will take a look at is the casino software they are using. There are a lot of great casinos out their using some top notch software nowadays. Take a look at LeoVegas or Casimba for examples. Both great names, big brands and nice sites. Though, there are some software providers out there to be very cautious of. A white label brand is a brand using the license of a parent company and can be started by almost anyone for a small fee. White label brands are ones we always watch out for, and if they are not parented by a big name who we know to be trustworthy and a legitimate UK company, they will not be listed on our site. Following the software test, we then take a look at many other aspects from the users perspective such as the overall usability of the site, deposits and withdrawals and their support team. If all checks are successful, the casino will be listed at topnewonlinecasinos.co.uk.
Our main goal as an aggregator is to build up a great reputation for casino comparison with our amazing website providing you with an amazing new casino. We aim to add at least 10 new casinos per week, meaning there should be something here for you every time you return.